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Starting our journey
Reading time: 4 minutes
Published 5 months ago

Starting our journey

  • Profile image of Joda Stößer
    Joda Stößer
    Hanover, Germany

In July of 2022 we (Marius & Joda) joined our team @ yay.digital & 2Bros Group on a company workation on Ibiza. For one week we enjoyed some much-needed sun & water, direct human connection as well communication and exchange after over 2 years of home office.

Wir können digital! - YAY! Digital GmbH
Junge Köpfe. Wilde Herzen. Wir entwickeln, realisieren und optimieren digitale Medien. Unsere Mission ist, neue Ideen zu verwirklichen, Herzen zu berühren und Märkte zu bewegen.
The YAY! Digital GmbH website
2Bros Digital Group GmbH
The 2Bros Group GmbH website

Being passionate about the work we do at our company and web tech & development, we discussed some future ideas with our colleagues to advance the stack of the company, maybe fill the vacation fund or start completely new ideas.

Starting to talk about it on our boat trip, we continued to discuss ideas, paths forward and how to approach it all throughout the way back in airports, planes & trains.

The next time, both of us met up to advance our ideas and developing our approach was the About You Pangea Festival 2022. It gave us some distance from the rut of our daily lives and gave us a space to freely think about new ideas.
Both of us had worked freelance before with varying success & satisfaction and wanted to improve upon it.

About You Pangea Festival – Home
Das About You Pangea Festival findet vom 10.- 13. August 2023 in Pütnitz an der See statt. Das Programm, alle Infos und aktuelle News bekommst Du hier!
The About You Pangea Festival website
Our Tweet about meeting up at the About You Pangea 2022 festival for brainstorming

With meeting up beforehand, staying 4 days at the festival & having another day after, we could spend some real time together. It gave us enough time to switch it up between brainstorming sessions, swimming, eating, drinking, dancing & chilling.
A lot of different influences from music, artists, cultural events, sports & just people in general allowed us to switch it up to kick-start our creativity.

Our desire to start bootstrapping startups together was not born of a singular business idea nor a dissatisfaction with our jobs or the work we did. But from a drive to grow as people, learn new skills, a belief to thrive as freelancers and entrepreneurs, inspired by other #buildinpublic bootstrappers.Realizing, that getting paid by the hour doesn't provide a lot of opportunity scaling it and very few companies allow to contribute to better processes to allow for internal optimization & automation, never mind actually profiting of it yourself. Mostly the latter.

Our tweets about our activities & brainstorming at the About You Pangea 2022 festival

Being interested in working on bigger projects, open-source, non-profits and selflessly improving the world for everyone without getting paid, we longed for a passive income that would allow us to invest the necessary time.

It became clear to us, that we needed an approach to building, launching, validating, marketing & monetizing projects & startups in a way that would get us to the goal the fastest.
The immediate goal would be to get to 2k € MRR, 1k € for each of us, giving us a certain amount of freedom to reduce our working hours in typical jobs and focus more of our time on creating the next one or expanding an existing one.

They needed to be very low maintenance and automatically scalable until the time the monthly revenue would allow us to spent time on it regularly.


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